MAGGI Sauces have been an integral part of the Indian consumers’ households for decades now. Launched in the mid-1980s, MAGGI Sauces has been associated with category re-defining innovations from the very beginning, starting with the launch of the unique MAGGI Hot & Sweet and “It’s different” commercials featuring Jaaved Jaaferi and Pankaj Kapoor. Over the years, MAGGI has continuously re-invented itself in terms of new products, packaging, promotion & distribution to emerge and sustain itself as the largest sauces brand in India.
To cater to the diverse Indian palate, MAGGI has a host of variants, including:
- The quintessential Rich Tomato Ketchup and Rich Tomato Sauce (No Onion No Garlic)
- The unique Hot & Sweet Tomato Chilli Sauce
- The tangy and “chatkaaredar” Imli Pichkoo.
MAGGI has also launched the Rich Tomato Ketchup in the convenient doy pack format called Pichkoo that has made the unique flavors of MAGGI affordable to a whole new set of consumers.The lip-smacking tastes and vibrant packaging ensures MAGGI Sauces stays true to its slogan – It's different.